'Stop the Stupid Stuff' In Your Business

We live in a world that is always changing. Shift occurs! Competition comes from all over the world, putting many American companies in jeopardy.
Many judgments are being made that are incompatible with excellent business practice and client loyalty.
Most businesses' marketing efforts are focused on determining how to persuade present or potential customers to spend more money with them.

Instead of pondering what to do, consider what you should refrain from doing. To put it another way, quit doing "dumb stuff."

Not doing dumb things entails determining what prohibits clients from spending money with you and ensuring that that action or reaction never occurs again.