Getting a high traffic is really nice, but it is meaningless if the traffic does not affect your conversion rates. The rate of your conversions will determine the success of your inbound marketing campaign. That is why you need to find out the strategies to make your visitors take actions and convert into your real audiences or customers. Then what does it take to make them take action and increase your conversion rates in return? The answers are provided through the following inbound marketing tips:

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Clear Value Proposition

The value proposition is considered as the most important conversion factor to determine your conversion rates. It is not about how your website looks like in front of your audience, but it is about how you come up with the best approaches to strengthen your value propositions. You have to go beyond the name of your products or services. In short, you should be able to offer something that your competitions cannot. Give them some interesting offers to lure them to you instead of the competitions.

To know your value proposition, you need to think about the uniqueness about your business. Your uniqueness is something that only belongs to you and you should be able to convey it through a strong message that can influence your audiences’ decisions. But, crafting the value proposition is not that easy either, not to mention it is a continual process where you need to identify, analyze, and test the best approach to do so. Therefore, try doing A/B testing to help you find your uniqueness.

Focus on CTAs

Improving conversion rates can be done by experimenting with different calls to action. Do not only pay attention to its position on the page, but try experimenting with new CTA icon on the button or text. We suggest you to use action words than non-action ones. For instance, you can use simple words like ‘Test it Out’, ‘Get it Now!, ‘Let’s Get Started’, and so on. Either way, you should test which action words has more impact on your audience or customers.  

Headlines

Headlines in your landing page can affect your conversion rates as well. That is why before you post your landing page, you should at least brainstorm some of headline ideas for the landing page. Test which one is the strongest one and then just get along with that.

Trust

When people put their trust in you, they will accept what you are offering as they already know who you are as a business owner. If you enable to gain their trust, your conversion rates will automatically hike. Otherwise, they will not give you heed no matter how well your products or services because they do not trust you, at least not yet.

Try including third party support on your site such as testimonials, citations, source materials, etc so it will be easier for your visitors to find out the accuracy of your information. If there are some well-known organizations that back you up, do not hesitate to let your visitors know about that too. You can also give the credential to the expert involved with your business and make your side even more credible by including them.

That was some strategies you can apply to improve the conversion rates. These inbound marketing tips are clear enough to help you out. Complete your comprehension about these strategies by dowloading our free white paper which will give the 5 best tips to boost conversion rates through your content marketing strategy.

 

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Sources:

conversionxl.com/ways-to-increase-your-conversion-rate-right-now/
optimizely.com/resources/improve-conversion-rates/
forbes.com/sites/davelavinsky/2014/03/18/how-to-increase-conversion-rates/#2eb7a04f16d4
entrepreneur.com/article/242388
inc.com/jayson-demers/7-ways-to-increase-your-website-s-conversion-rate.html

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