SEO & PPC: Which One You Should Choose?
It has been widely known that getting found through search engines is really important for a website. Jupiter Research revealed that 81% of the Internet users find their wanted destination through a search engine. This matter proves that having a strong presence in the search engines will help you reach your intended audiences. Fortunately, there are two strategies you can utilize to lead the audience to your website. The said strategies are the infamous SEO (Search Engine Optimization) and PPC (Pay Per Click). Then, which one of the two is much favorable in inbound marketing? Or is it wise to separate one from another instead of combining them altogether? Before you decide which one you should go with, take a look at the simple explanation below!
(html comment removed: more)Search Engine Optimization (SEO)
When is the best time to use SEO? Try considering these things first:
Do you want consistent result? With SEO, you can stay on top of search engine results in long time period and reap many benefits within that timeframe. As long as you maintain and improve the results, your website will not vanish on the list.
Do you want an authority site? An authority website is a resource which is built for a certain niche or simply said it is ‘go to’ website when it is used by members to find the info on that niche. Once built, an authority website will generate more traffics in line with the URL recall alone. To establish the authority website, you should generate traffic to your pages to build up reputation so that it will become enough popular to dominate its market. This can be done by optimized content with SEO technique.
Do you plan on increasing the website value? Your website is considered valuable if it consistently generates traffic, page rank, link popularity, and search engine rankings over a certain period of time. These stuffs are very possible to achieve just by mastering SEO techniques.
Pay Per Click
PPC will work amazingly for your business if:
You want to see immediate results. Fast result is what PPC offer for your business. Just wait for a few minutes and you will see the increase of traffics on your pages. It is understandable as your ads will be displayed immediately for many people to see once your PPC campaign is approved. PPC usually works best for CPA marketing with high converting offers, product launches, squeeze pages, seasonal promotions, events, analogous online business campaigns, and joint venture projects.
You have time-sensitive offer. You will race against time when you have to market time-sensitive services, products, or events. That being the case, you should use PPC technique to deliver the fast traffic you need within few minutes.
Your website is not designed for SEO. Website such as squeeze pages do not require content which mean it is not designed for SEO. PPC will serve the purpose of collecting traffics for the said website.
You want to dominate search results through keywords. When you want to optimize your click-share of available searches for targeted keywords, PPC is absolutely necessary as PPC result is displayed above organic one.
So which one should you choose? It depends on your needs, but we
strongly advise you instead of choosing one from another, you should use
both to optimize your inbound marketing campaign. Learn more about SEO
and PPC by downloading our free white paper about SEO vs PPC: Which One
Is Better? to add more insight and knowledge to determine which one you
should use.
Sources:
entrepreneur.com/article/223567
reliablesoft.net/what-is-the-difference-between-seo-and-ppc/
newmediacampaigns.com/page/seo-vs-ppc---which-provides-you-the-better-value
convertwithcontent.com/seo-vs-ppc-which-is-better-for-my-business/
wordstream.com/blog/ws/2010/08/19/seo-vs-ppc
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