For the past years, many companies in various industries and sizes have changed their marketing methods for the purpose of saving more budgets while still attaining high return on investment (ROI). That is why traditional marketing method or outbound where a large amount of marketing budget is required has no longer preferred by the majority of marketers, especially those who own small to medium-sized businesses.

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Then enter inbound marketing which is belief to help marketers save more money in this case. Even a research from Search Engine Journal reveals that the costs per lead for inbound is 60% less than outbound marketing. So how does it work? Is it true that inbound offers cost-effective campaigns with promising ROI? You can find the answers for these questions through the following inbound marketing tips below.

Target the Right Traffic

Inbound is not just targeting any people, it targets the right ones. The same goes for traffics. By targeting the right people and right traffics, the campaign will be more segmented and the cost for it will be lower. On top of that, the produced content will be more valuable as it delivers to the ones that need it. Inbound also helps you identify the problems of your potential audiences or customers so that you can come up with high quality content to be posted on your blog and social media platforms. The campaign will be more accurate and in return it will save more time and money.

Nurture

Based on Forrester Research, the companies with excellent lead nurturing program has 50% more sales and the cost for it is going down by 33%. In addition, The Annuitas Group research revealed that nurtured leads make 47% larger purchases than non-nurtured ones. If you run the right nurturing program within your inbound scale, you will gain many perks for your business. You can nurture your leads through high quality content and email with enticing subject lines. You can also use marketing automation tools to load info that you want to deliver to your leads.

More Efficient Human Resources

Inbound allows you to have efficient human resources. They can focus on attaining qualified leads while lead nurturing program can be dealt by inbound marketing tools. So combine CRM and marketing automation software to assist you with prospects and customers interaction on electronic media. Through these tools, they will receive quick response times and delivery of communications. In short, your inbound team will optimize their efforts to get the right leads without having to handle other matters at once.

Keep Nurturing

We had discussed the lead nurturing process above, but we will talk about the importance of focusing your nurturing activity on your existing audience or customers. This process is equally important in order to maintain the list of your current customers. If you do not nurture them, the chance is you are going to lose them and it will be your downturn. So, satisfy your customers to the point that they want to promote your business to their peers. With this, they will help you gain more new customers effortlessly.

Through the explanation of inbound marketing tips above, you see the financial benefits of inbound marketing. So keep these in mind to save more money and time, and gain more benefits to your ecommerce business. Complete your comprehension about saving more money through inbound marketing with our free white paper about Built Your Integrated Inbound Marketing that will give you the best and effective tips to create a powerful inbound marketing strategy.

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Sources:

empoweringpumps.com/get-customers-save-money-inbound-marketing/
connectionmodel.com/blog/insanely-powerful-inbound-marketing-services-that-can-save-you-money
ampersandbusiness.com/blog/how-inbound-marketing-can-decrease-your-businesss-marketing-costs
samtaylor.consulting/blog/how-can-inbound-marketing-save-your-business-money/
maximizer.com/blog/the-financial-benefits-of-inbound-marketing/