OK pizza. I have looked into it, and I fear you may actually be onto something. Ordinarily the capitalist in me likes to defend small businesses and their clever ideas. But something does feel a little off here. And let me see if this is what you're trying to say, if I may:

I think you are saying they are exploiting the affiliate discount from SteemMonsters. And 10% Is not a discount it's a commission. So they basically get the following:

1. 10% commission

2. Also probably a 5% reward for referring... themselves.

3. They're buying 500 packs so they get a 15% discount there

4. And now they're getting the new 10% SP bonus/discount that SM kicks back.

Maybe they shouldn't get anything that the normal public doesn't get... which is #1

Because that would make this a wholesale distributor partnership, and as far as I understand, SM does not have that type of contract. They shouldn't be allowed to make money from SM on the cards they buy, if they are going to undercut the company that gave them that commission and sell them for even lower. Otherwise, why even get a commission?

Does that sound close to what you were trying to say?