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RE: Starter Set Promo Code Update
I agree that those free starter sets hurt us affiliates that don't have an abundance of them to give out. However changing the affiliate tag to first purchase opens up another can of worms. I have had sign ups that went weeks, possibly months before making their starter set purchase. I also currently have just as many non active sign ups as I do active. It would suck to lose them to another affiliate because they clicked someone else's link after mine and made their first SM/SP purchase.
Perhaps giving affiliates that are actively signing up new players X free starter codes would be a nice way to both help affiliates and the game itself.
Yeah, I'm not devoted to that solution, it's just the first one I thought of.
The more I think about it, the more I wonder if it makes sense to just give everybody who logs in one of these and do away with the promo codes. (Or have a separate category of promo codes for conventions and things that do include some free cards.) Then first login would allow the player to start the game and it would be easier for us to get signups, while of course a signup still isn't worth anything until/unless they buy packs.
That exact thought crossed my mind when reading the OP as well. I see a mixture of pros and cons with making such a change. The main con being people mass freerolling multiple decks/accounts. I think it would certainly give us an influx of new players in which at least a small percentage will likely stick around.