I think the Steem Monsters game goes a long way towards providing some kind of value and usage to the token. BUT, and there is a massive BUT here, (besides my fat ass that is). The game needs to be uncorruptable. For the last 2 weeks, its almost unplayable as a real life human being since programers worked out scripts to "play" the game. This then mines the packs, and through sheer unrelenting persistance, has taken over the game and has rendered it useless for casual players.
Until such time as this can be fixed, it will be unattractive for the outside world to want to come on board with it.