Day #15 Psychology In Branding. (Road To Entrepreneur)

A big part of business is studying the behavior of people. And Colors is one of the important thing in it and other factors also like logo , caption etc. Today lets see what colors do.

Colors                                                          Emotions                                                         Brands

1. Yellow                         Optimism, Warmth, Clarity                      MacDonald, Best Buy etc.

2. Orange                       Friendly, Cheerful, Confidence                Fainta, Gulf etc.

3. Red                              Bold, Power, Excitement                            Lego, YouTube etc.

4. Purple/Pink            Creative, Wise, Imaginative                      Yahoo!, Cadbury etc.

5. Blue                            Trust, Strength, Dependable                     Hp, Twitter, Oreo etc.

6. Green                          Peaceful, Growth, Health                          Monster, Dew, acer etc.  

7. Balanced                  Neutral, Calm, Balance                             Cartoon Network, Apple, etc.

(Black/white)

8. Diversified              Mixed feelings                                              Microsoft, Ebay, etc.

(Combo of colors)