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I know, crazy :-)

Yes, you need to dial into the insights but also really drill down and not just the usual way either.

I look for people in groups and then also look at what other interests they have, ie related keywords.

This was from a very popular niche and the video did very well so it got shared alot.

I will await your post on how you got 85% ROI using FB Audience Insights :)

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