SEO analysis of Steemit - december 2017

in #steemit7 years ago

I've been looking for some SEO analysis of Steemit and didn't find any. So, I decided to make my own. In this article I will check the main SEO parameters of Steemit. And I plan to make such analysis of Steemit every month to compare it's dynamics in the future.

SEO instruments I used for this analysis:

  1. Ahrefs.com (USD 99) - backlink profile explorer
  2. Similarweb.com (free) - traffic estimator
  3. Alexa.com (free) - discover website rank in the world
  4. Google PageSpeed Insights (free) - check overall technical score for mobile and PC versions
  5. Tools.Pingdom.com (free) - website speed checker

Ok, let's go!

Date of analysis: 12.12.2017

Ahrefs.com

Ahrefs Rank 12381 (the lower the better), Domain Rank 64, Number of backlinks 15,8 millions, Referring domains 20 500

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We can see that Steemit has very good backlinks in profile, Google loves such links as nytimes.com and wikipedia.com.

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Top 15 countries by number of keywords in Google

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Most traffic keywords

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Most traffic pages (people like boobs!)

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Top 15 competitors: Reddit, Twitter and Quora

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Alexa.com: Steemit is almost one of the 1000 of most popular websites in USA and holds a 2036 place in the world. Also the overall dynamics is impressive.

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Similarweb.com: estimated website traffic is 19 millions of visits per month and growing. Also we can see the behavioral factors here: average visit duration 5:35, pages per visit 3.72 and bounce rate 55.93% (procent of users who close website immediately), and these are good figures.

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We can see that 27,6% of all traffic comes from USA

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Half of traffic comes from search engines, and nearly 30% users come to site directly (they already know and love Steemit)

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Below we can see the main traffic sources

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Top social traffic sources

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Before we move on, let's check the number of pages in Google index. You can do it by typing in google the query: site:steemit.com and we can see that Steemit has 771 000 pages in Google index, not bad.

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I would like to say a few words regarding website speed and here we have some problems. Google has a usefull tool Google PageSpeed Insights (you can check it here https://developers.google.com/speed/pagespeed/insights/?hl=en).

It shows average score for Steemit on mobile

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on PC the score is better but not the best

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Also, I checked the website loading time using Tools.Pingdom.com. For my test I emulated New York location

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As we see, it's load time is very slow. Pictures and scrypts are heavy.

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let's compare this with what Alexa.com shows us

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As we can see, website has some speed and technical problems. But Steemit is growing fast and has very good SEO parameters.

Few words about myself: my name is Yuri and I am a SEO specialist with nearly 10 years of experience in SEO. Also I have 2 crypto projects in my SEO portfolio:

  1. https://coin.fyi - cryptocurrency portfolio tracker
  2. https://chainnews.ru - cryptocurrency news (in russian)

So, see you in the future! Hope you like my article and don't forget to vote for it.))

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Thanks for all this info. Really interesting to see how the site is growing and the revelation that Steemit is IN FACT slow. I thought it was me the whole time. :)

Yeah, but golos.io (russian analog of steemit) is way more slower) Thanks for the first comment!)

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Awesome break down of steemit web stats. Research like this could also help in the improvement of the steemit platform itself. Keep up the good work my friend.

Thank you, I will try make some more interesting analytics

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