You know, I think you are on to an idea. Most whales are people who put a lot of money in this but may or may not know how to create good content. They may also not have much time to actively seek good content to curate. Someone could probably get in real good with a whale if they had a proven skill at finding good blog creators and connecting those blog creators with the whales. A person could become like a "content" broker by connecting great bloggers with Whales. That content broker would end up making a lot of Whale friends and build up a great following themselves. If that content is found and curated, then all of the upvoters and commentors will pile on and it will benefit everyone.