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RE: How I would explain Steemit to my Grandma!
I agree with the other comments, keep it simple that there are potential rewards for posting, commenting and voting.
The one additional point i personally like to include that these aren't tips that have to come directly out from one's pocket. It's awarded from a daily created "prize pool."
After this, i like to wait for them to actually ask the next questions which I've prepared things for under the #ambassadortoolkit tag. :)
I like to let people learn this place in reverse vs giving information overload