One major underlying marketing being done really, is our posts, that rank in google everywhere and especially in the cryptocurrency niche, steemit posts are everywhere. This in itself, is really "some marketing". It is like 'cost per impression ads'! For a start, it; at the very least creates awareness and people may not adopt steem, the very first time they see steem. When eventually real marketing does start, this awareness will play its role and adoption will be much easier. Thus, in the meantime, crypto-gurus on steem can take advantage of our posts for now, exactly as you have done in this post, to fill the internet with killer posts about the beauty and power of steem!