Interesting thought, that the so-called "influencers" or social media stars, represent the end of the old world. An analogy was synchronous linear television, and the age of film before DVD and online streaming ... everyone gathered around the television at 08:00 on a particular weekday night to watch the latest greatest .. and on the weekend, EVERYONE went and watched the same film, and talked about it around the water cooler on Monday morning.

Very interesting!