But something you learn as a marketer is to play to the audience to get a high engagement rate. If you are on a crypto forum but you put something about football, you might miss the audience. Arguably, if your target is football then their might be better places to market. I am not saying we can't talk about non crypto things, I am just saying that it's a smart move in my opinion to write crypto articles because we already know for a fact that everyone here is interest in crypto, and maybe not football, cars, etc. But those niches probably have less competition around here too! So much opportunity!