The Steem blockchain is more than a content creation platform. That was a working proof of concept, but it is not the end game.

The end game is Steem in the hands of a million or more people creating new economies and business opportunities. It is about creating a beachhead in the battle for cryptocurrency dominance.

People will use the currency they have access to. Steem is the most accessible cryptocurrency available. It is free to sign up and can be acquired through interaction and relationship. No fiat on-ramps required. No necessity for exchanges. Just sign up and start interacting with others.