The people around here are putting the cart light years in front of the horse.

Isn't it the the other way around? The horse in this case is the blockchain. It's the engine that runs the whole system. If it sucks, it's impossible to build a great service on top of it. In the case of social media system, we need to have really scalable blockchain so it can actually serve all the millions of people who are our potential users. If the blockchain doesn't scale, we end up in a situation like Bitcoin is now. Blocks are full and people can't use it anymore. Then it doesn't matter how beautiful the website is: it's still unusable.

And yeah, I know it makes me look like the bad guy.

You are not a bad guy, you just have a different perspective on this.