How Does Beauty & Hair Care Solutions Market Looks Like in 2030 ?
Market predictions point :
Demand for organic hair care Globally to an increase in mirroring the growing global focus on natural ingredients, as well as sustainable waterless formats. Many brands have been busy increasing their efforts to reduce the environmental impact of the products they make and sell around the world. Eco and natural claims are increasing in new product launches as well.
Natural Organic shampoos , Bar & Hair care Solution Represent future opportunities for new product Development.
In fact, in France, Germany, Italy and Spain, 50-54% of beauty and personal care product buyers prefer for Natural Organic Products
Growth in Eco-friendly hair care products
According to North American and European brands are showing the most interest in disruptive eco-friendly and sustainable concepts, whilst consumers’ interest in this area is growing worldwide. The APAC region still needs to catch up, but there are opportunities for more new product development with consumers ready to pay more for ethical products with strong environmental credentials.
MORE ENVIRONMENTAL BENEFITS :
Besides environmental benefits associated with packaging, solid shampoo bars are a huge step in the right direction for the environment as unlike liquid shampoos and conditioners, solid bars need less water in the manufacturing stage as they are a concentrated product. This is all the more startling when you consider the fact that some shampoos are up to 80% water, while conditioners can consist of up to 95% water. This is also another huge benefit of using shampoo bars for the environment.
MORE VALUE FOR MONEY : Natural Organic Base For Beauty & Hair Care Products can address sensitive skin and scalp concerns tend to last longer too, offering better value for money to consumers and making them more affordable in the long run.
SENSITIVE SCALP & Body Care : Natural Organic Base Beauty & Hair Care Solutions can be customisable with different ingredients through production to formulate multipurpose applications for shampoo , Conditioner face cleansers, body bar and other applications. Also, using solid bases with mild ph levels like syndet, can address sensitive skin & provide gentle scalp care solutions.
Global Market Trends .
Europe and Middle East regions with high interest in the APAC region. In fact, 35% of buyers of soap, bath and shower products in China are willing to pay more for clean beauty products free from certain ingredients like alcohol , harmful chemicals .
This is just another feature, as syndet bar formulations are perfectly addressing this demand for this niche market with mild product formulations and ph neutral features. Syndet bases, like Syndopal provides an advantage for creating solid shampoo and body bars, beauty bars etc. as it doesn’t require specialist equipment.
Now is the perfect time for brands in the personal care market to explore with packaging-free applications aby using, soap-free base Syndopal, which is easy to work with and provides easy product formulation enhancement. With a ph 5.5-6.5 noodle base and ultra-mild characteristics,
it can help manufacturers to capitalise on these growing markets - solid shampoo bars, body bars and even 3-in-1 products with conditioning properties. Also, improved processability in Syndopal offers production enhancements, efficiency and product stability.
How Does Beauty & Hair Care Solutions Market Looks Like in 2030 ?
In the arena of Beauty & Hair care Solutions is a major offender in sustainability terms. According to research by the University of Southampton in the UK, it argues that the hair-washing process produces the largest carbon footprint in comparison with other daily beauty and cosmetic-type routines, such as skincare and make-up.
Mintel’s report in haircare trends, highlights expected growth in convenience-focused new product development.
Female Consumers.
There is a Demand for female Beauty & Hair care products Because of Many of Sensitive Problems towords they Scalp, Skin , intake of chemicals Cosmetics, Foods etc multipurpose and offering convenience. convenience is especially important with 90% globally driving eco-friendly, natural/ethical, vegan and sustainable new product developments. many female consumers are looking for stress relieving, calming and fun product concepts.
PURCHASING ECO HAIRCARE PRODUCTS: 10% of US haircare product users usually buy eco-friendly haircare products
In the UK, usage of convenient formats/formulas such as 2-in-1 shampoos/conditioners are rising particularly among female consumers.
At a brand level, this trend is driving eco-friendly, natural/ethical, vegan and sustainable new product developments. in 2019 has seen a quadruple increase in new product launches in solid shampoo, with brands like Ethique, Foamie, EarthKind and others launching multiple products with these claims and focused on detangling, appealing for different hair types, non-drying and gentle benefits, etc.
WATER SAVING: 19% of Brazilians use less water when preparing to go out (eg shorter showers, washing hair less frequently)
Multipurpose Syndopal Shampoo and Body Bars
Male Consumers
There is a demand for male grooming products addressing sensitive skin, multipurpose and offering convenience. convenience is especially important with 70-79% in France, Germany, Italy and Spain believing it is important that haircare brands are easy to use.
Male consumers are looking for more solutions and products to improve their general wellbeing from living healthier lifestyles to decreasing wellness and stress levels. All Beauty & Hair Care products segments can tap into this trend by stress relieving, calming and fun product concepts.
Natural Organic Base For Beauty & Hair Care Products can address sensitive skin and scalp concerns For brands aiming to formulate for consumers with sensitive skin, there is a gap for more products as consumer interest is there and new product development is limited.
Global Haircare market Market Survey .
Expected to reach an estimated value of $116.33bn by 2024, growing at a CAGR of 3.35. American market is expected to be the largest market during this period with China predicted to remain the largest haircare market in APAC throughout this timeframe.
The media spotlight on health/wellness can Beauty and Hair Care products to more boldly emphasise sensory colours/textures, feel-good messaging and co-branding to help people holistically feel better.
Syndet bases are milder than most of other soaps, due to them being ph neutral, thus producing very good multipurpose applications for solid shampoo bar and face cleansers, body bar and other applications.
2017 to 2019 survey of US and Brazilian consumers revealed some interesting findings of the connection between eco-friendliness and haircare:
Multipurpose products are just one way to appeal to customers, especially those that need solutions for the post-workout products or travelling applications with products such as Natural Organic Base For Beauty , Hair Care Products & Body bars etc.