Introduction -SEO Guide #1

Welcome to the first of Many post on series dedicated to Search Engine Optimization By me ! In This First post I will Express my thoughts on SEO .

SEO :-

It is the art and science of getting your company to show at the top of relevant Google or Bing searches, for free. With most customers turning first to Google, Bing, or other search engines, SEO is your free gateway to more inquiries, more customers, and more sales.

 SEO =Free Advertising on Google Free advertising on Google?

 Yippie! On Bing? Double Yippie! But, here’s the rub: SEO seems really complicated.

 Is it “too good to be true?”

Believe me, I understand your frustration with SEO and with the frauds, scoundrels, and dishonest robbers who plague my beloved SEO industry. I know the complaints, and I hear them often with my clients being a developer .

Here are some of the most common complaints:

1. We need to get our company to the top of Google for relevant keywords; our competitors are there, but we’re not!
2. Our website sucks. It not only looks terrible, we don’t even show for our own company name!
3. We hired an SEO company, spent several thousands of dollars, and achieved nothing. So-called “SEO experts” are just thieves!
4. I don’t understand computers, can’t write HTML, and I can’t do SEO. Help!
5. I pay attention to Google, and SEO seems to change constantly: there’s no way we can keep up: Penguin, Panda, Hummingbird. Isn’t there a nice animal in the Google zoo?
6. We hired an obscure third world SEO firm, they built 50,000 blog links, and now we have been obliterated by Google’s Penguin update.
7. SEO is just too hard for anyone without a degree in Computer Science from Yale University to be able to do. We give up! (They then start uncontrollably sobbing).
8. We’ll just do AdWords (and spend thousands of dollars). Google clearly needs more money from struggling small businesses just like ours, so they can invest in drones and self-driving cars!

I hear and feel your pain. 

However, I firmly believe that a little education, a lot of hard work, and some common sense are all you really need to succeed in SEO. Everyone would like you  all to believe SEO is difficult  and Impossible BUT  You can do SEO. You can succeed at it. It is easier than you think.I will first, make you believe in yourself, second, empower you with the basic knowledge of how the SEO game is played, and third, to help you make a detailed SEO plan for your business.

Google Algorithm Updates

Recent years have seen some terrifying Google search engine algorithm updates, namely Penguin and Panda. In a nutshell, Penguin has been an algorithm attack against “low quality” links, and Panda has been an algorithm attack against poor quality content. In addition, Google has recently penalized sites that are not “mobile friendly” and made major changes to local search results. Its Hummingbird update was a move towards “semantic search.” Google, in short, has been busy changing the rules of the SEO game.Google makes changes, and we have to adapt. But here’s the good news: the basics haven’t really changed, and if you stick to the basics according to “white hat” SEO – you’ll be fine.Let me repeat that: the basics have not changed in SEO.

(If you don’t know what Panda and Penguin are… don’t worry – I’ll explain in many of my upcoming posts ).

if you’re a seller of “rockets,” it means when customers search for “rockets,” they see your company’s product at the top of Google.Why is SEO so valuable? Simply put, SEO is valuable because SEO is free advertising on Google! And there ain’t nothing better than free, is there?.

Customers turn to Google first to find new products and services, new companies and consultants. And showing up for “free” means you are getting free advertising.Everybody uses Google!(Well, a few people use Bing, but the game is the same. Rest assured that all techniques apply equally to Bing).

An SEO Checkup (Answers these questions in comment section )

Some questions for you: 

1. Do your potential customers use Google or Bing to find companies, products or services like yours?
2. Taking a common search query relevant to your company (e.g., “industrial fans,” or “best pizza Tulsa”), do you see your company on Page 1, positions 1, 2, or 3? High on the page, or low on the page?
3. Taking a whole bunch of keyword search queries (the “universe” of search terms by which customers might search for your company, product or service), do you generally show up on Page 1 of Google, positions 1-3? positions 1-10?, or not at all?

If you generally appear on Page 1, positions 1, 2, or 3, for all your relevant keywords, You pass with an A+. 

If you generally do not appear, then keep reading. You need help.

If you have no idea what search word “queries,” “positions” on Google, or “high” vs. “low” on the page mean, don’t worry. Don’t feel stupid. You need help,I will soon have more post to go in details and teach you !

Isn’t SEO Hard?

Well, that’s what Google would like you to think (so spend money on AdWords…) And that’s what many in the SEO industry would like you to think (so pay us big consulting fees, and don’t ask any questions!)I don’t agree. SEO isn’t easy, but it isn’t exactly hard either.People think it’s hard, or impossible, or mysterious, and that’s simply not correct.

You’re Smarter than Your Competitors

In most industries, you’ll find that your competitors are not that smart. Most industries are not as competitive in SEO as you would think, and metaphorically speaking, you don’t have to run faster than the bear; you just have to run faster than your buddy! Let me rephrase that. You are not competing against Google! You are competing against your competitors, and they aren’t that much smarter than you. In fact, I bet they might even be dumber!

This is one of Many post series I would be doing on Search Engine Optimization . Follow me if you want to learn more on how to be  a master in SEO