"Engineers were in charge of building something social without marketers telling them how mass psychology works".
Strongly agreed. But rooms, groups or tribes are not the solution. They are needed, of course, we need even more user-friendly communication managed by people who has the skill to plan it - that means sociological skill about social media.
I am a newbie and I had to reassure people myself today about what was happening after the hardfork. No one in Steemit is in charge for communication to users and PR, apparently.