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I thought that wouldn't add value or pay out unless it reaches a certain amount of vote?! (even if the initial voter was a whale) making it a risk for people who has 'more to lose'? Or did I get this wrong.. is there no risk here. just the more you have the more you earn (or make others earn) bubble?

It doesn't seem to work like that. Apparently, as soon as a large player give you a vote up, the dollar reward jumps up dramatically.

hmm... maybe there is an explanation on this.. have you checked the whitepaper (I haven't finished reading going slow).. not saying you're mistaken I'm still a newbie =)

There is a section about vote power, starts around page 16 /17... you might find it interesting =) https://steem.io/SteemWhitePaper.pdf

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