Playboy Enterprises announced the integration of cryptocurrency payments starting with its Playboy TV

Perhaps the most recognized media consortium in the field of erotic content is still talking about the innovation of your business.
Playboy TV announced through a press release that it is developing a cryptocurrency portfolio to be integrated as a payment mechanism in the Internet TV and games sections.
The cryptocurrency that will serve as the payment method for Playboy digital content services is called the Vice Industry Token (VIT). VIT will allow users to pay and earn coins to view original content of Playboy TV, as well as comment and vote for publications in the community, although the portfolio will also accept the main cryptocurrencies of the market.
As the popularity of alternative payment methods continues to grow around the world, along with Playboy's digital platforms, we began to believe that it was important to provide greater payment flexibility to our 100 million monthly consumers.
This innovation provides millions of people who enjoy our content, as well as those who participate in our games, and the augmented reality and virtual reality platforms, plus payment options. And in the case of VIT cryptocurrency, the opportunity to be rewarded for committing to Playboy offers. Reena Patel, Chief Commercial Officer and Chief Operating Officer, Playboy Enterprises, Inc VIT (Vice Industry Token) cryptocurrency is based on a decentralized blockchain platform and was launched earlier this year, in the middle of a fundraiser that ends next year. March 20.
The project proposes to create a community of spectators of adult or popular digital content where creators, producers and consumers are rewarded. Having been founded more than 50 years ago by Hugh Hefner, the recently deceased adult entertainment magnate, Playboy is perhaps the emblem of that media sector, starting with being a monthly magazine and currently diversifying its products on television, sites web, mobile applications, radio and merchandise, throughout 180 countries.
The implementation of blockchain and cryptocurrencies can be of great help for the optimal functioning of this industry, since it would allow the transmission of information point to point, in addition to diversifying the modes of consumption of content through more precise and punctual payments, as well as the potential creation of interconnected communities capable of healing, sharing, debating and voting for the content provided by the company, which establishes a more direct and reliable communication channel with the consumer.