@happymoneyman Great Post!
Here is what stands out to me with branding. Most of the big brands I am attracted to use either red, yellow - or a combination of both (for excitement, enthusiasm) or they use a bold blue (power, trust, strength). The teal blue is perfect for Tiffanys because it symbolizes being relaxed, elegant, slow even. In fact this color was used in hospitals quite a bit in the 70's and 80's. All of these colors have perceived meanings that they carry. Can you imagine if Red Bull was in a Teal Blue can with maybe some cursive writing?? They would have been the MySpace of energy drinks. Instead, they chose two Red Bulls, outlined in yellow, charging each other full speed with their tails up. Red & Yellow. They also included blocks of blue on the can. Message: Powerfull-Energetic-Exciting. To me, teal doesn't say " Check out this new social media platform." But, the teal for Tiffany's does indeed scream elegance, beauty etc. This is long sorry 😊 It seems that maybe Steemit as a business needs artsy/creative types to help with marketing-you need both. You can't have just one or the other.