Virony broadens market, appoints Mercy Johnson-Okojie brand ambassador

Managing Director, Virony Nigeria Limited, Mr. Emeka Okoye; President, Vicky Cao; Nollywood Star, Mercy Johnson-Okojie and Marketing Director, John Jiang, during the unveiling of Mercy Johnson-Okojie as Brand Ambassador of the company, in Lagos…on Thurday

Virony Nigeria Limited has appointed ace Nollywood actress, Mercy Johnson-Okojie as Brand Ambassador, in its bid to further deepen its market presence and share.

The leading manufacturer of building materials, sanitary wares, daily necessities and household supplies noted that using the Nollywood actress as the face of its products was based on her personality, values and influence among young mothers.

President, Virony Nigeria Limited, Vicky Cao, while presenting Mercy Johnson-Okorie to the press, in Lagos on Thursday said “it is also a testimony to the fact that Mercy Johnson-Okojie is an exciting personality who embodies the strength of the African Woman”. Also, being a celebrity, she said “Mercy Johnson-Okorie is a home-maker who recognizes the importance of the wellbeing of the family. Her ambassadorial role will see her become the face of Virony Diapers and Detergent for the next two years”.

Describing the union as a great match between Virony and Mercy Johnson-Okorie, she said there are lots of good things in common, such as good reputation, special care to the society, respect every single works and products, positive influence in public and so on.
L-R: Nollywood Star, Mercy Johnson-Okojie and Marketing Director, John Jiang, during the unveiling of Mercy Johnson-Okojie as Virony Brand Ambassador.

According to her, Virony which was established in 1994, focusing on quality control and brand reputation, with years of dedication and efforts, has become the symbol of high quality products in Nigeria with majority market share.

“Following up the national strategy “One belt, One road”, on 5th July, 2015, the first environmental friendly overseas manufacturing base of detergent was operated successfully in Lagos, Nigeria. Later on, the manufacturing base for baby diapers was set up in Nigeria as well”, she said.

She also hinted that a 205 acre industrial park is expected to be erected soon in Sagamu, Ogun State? in which, more than five factories will be built soon, including sanitary wares, pipelines, hardwares, doors, ceramics to mention a few.