What someone DESERVES or NOT is subjective. It is a mix of perseverance, hard work, quality content AND a bit of luck.
The problem here is that people try to force their luck by asking to be upvoted by bigger accounts (which to me is totally fair, they are promoting themselves after all, hey) but when they don't get what they want or think they "deserve" they turn around and trash talk the very people they wish would help them out.

That is simply the issue. "deserving" is a loaded word. And HIGHLY subjective.

One could argue that someone who invests heavily deserves the right to upvote whatever he chooses to. After all, his upvote rewards are high for one simple reason: he risked his money.

There are many sides to one story.