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RE: Has your City recognized the Photo Op Value of a 3D sign with your City name?
When I first saw your icon, I assumed this sign was on the lakefront -- which I thought might spoil the scenery.
Now that I see it's at Nathan Phillip's Square, I kinda like it. In fact, it probably even enhances the aesthetics of the square. And such an instantly recognizable sign will definitely boost tourism.
Vive Toronto!
The sign is at Nathan Phillip's Square right in front of City Hall. The water in the picture is the water fountain during the summer and a public ice skating rink in the winter. You are correct, it does enhance the aesthetics of the square. I can't think of a better location for it in Toronto.