People on social networks want things which are socially related to them. Things that they care about. Things that encourage them to go to a place and do a thing and read a thing and experience a thing that they couldn't before.

Steemit doesn't do that. So if we want people engaging with our material, we have to put it in front of people who are interested in that kind material.

In that sense, the migration off of steam.chat to Discord has been a godsend. A variety of communities who actually share common interests, all hanging out together in one place. If you share that common interest, you have a magnificent opportunity.

But all that functionality is unrelated to Steemit itself.

It's definitely worth an article or two talking about the dynamics of acquiring an audience. I've made at least one post of that nature myself. I'm not proud of it, but I've done it.