Wow. This is totally correct. As @nonameslefttouse points out, if we start just getting traffic from outside because the content is great, that will do us a huge service. From there, people may be interested in joining in order to more effectively participate, invest, and, after SMTs, buy some of what will be increasingly available here.

How do we get people talking about? It'd be a game-changer. This is a huge shift, and likely the right one. A lot of people would be happy to have a simple blogging platform where once in a while they can have a "hit," too, but aren't looking for long-term building.. like you said, as in all social media.