If and when you guys roll out advertisements, can we implement some kind of revenue sharing model for bloggers? I think that would go a long ways in attracting and keeping talented content creators much better than we have thus far. I think overall you guys would end up making MORE money with revenue sharing than if you kept it all because our numbers would be that much higher. A smaller slice of a big pie may end up being much more valuable than getting the whole pie, if it stays very small. Something to think about...