Great thoughts and I agree completely! First we need to decide which direction we want to go, then we decide how we are going to get there! It seems to me (an outsider) that there is no definitive plan for Steemit.com, instead it's more of a lets throw things at the wall and see what sticks kind of approach... I mean that respectfully to all the developers and founders because I love what they have created, but I really do think we need to decide what we want Steemit to be; a blogging site, a news site, a free speech site, a social media site, etc... That, and like you mentioned, we then need to define our target audience and then go get em!