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That's missing the market competition. As you're publishing a post here, for instance, I'd want to be able to browse through this market, select/curate ads as part of the publishing process looking for latest offers and best deals, then hit post. Curating the ads is important. You wouldn't want something completely unrelated to what you're doing on your blog. You'd want something your personal following would be interested because you're getting paid if they click.

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