How to maintain your hospital position and reputation

To attract the interest of doctors, patients and other organizations, hospitals need a good position and reputation. There are several ways to achieve this condition, including word of mouth commentary, accreditation and reward. Hospitals should be able to demonstrate that they can meet the patient's medical needs in the best manner and method. Look at some of these ways to reach the target.

1. Utilize performance indicators
   In Singapore, the Ministry of Health has implemented performance indicators that enable health workers to know their own performance as well as their benchmarks. In addition, to promote transparency, MOH also begins to publicize the clinical outcome of the widely available procedures on the internet. The goal is to provide useful information on the quality of healthcare in Singapore and also make health workers consider how to improve their services.

Patients want them to always get high-quality medical care, a benchmark made from performance indicators. Thus, if the hospital wants to build its reputation, it is important for them to focus on improving scores using this indicator.

1. Increase patient satisfaction
   In the United States, the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey used patient satisfaction as one of the criteria for hospital assessment. In addition, hospital management must build interpersonal skills of health personnel. This ability can improve the reputation of the hospital, because the employee staff is representative of the hospital brand.

Another approach to improving patient satisfaction is to respond efficiently and appropriately for their comments and studies. It is important to take patient comments and suggestions seriously. The hospital should try to respond (in a positive sense) to the negative comments the patient gives.

1. Provide quality
   Hospital reputation is highly dependent on the quality of service provided. One way that can be done is to ensure the facilities and medical devices used. When hospitals can provide a high quality of service, hospitals can also get accreditation from patients. For example, Joint Commission International (JCI) certifies to a hospital based on its assessment. Getting accredited and certified is essential to attract local and international clients.