Top advice. I like to think of it as a small business: when you first start out you are an unknown. You may get a few passing people into your shop to be nosy but if it's not welcoming and looks kinda rough, they won't become customers. You must invest to get your shopfront looking nice and you have to provide something of value. You also have to earn trust in both you and your product.

Only then will people come flocking in and become paying customers.

Your blog is your shopfront. Your posts are your product. You provide the customer service.

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