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RE: Dear Whales and Dolphins - Please Read This Letter
I second this. When I learned about this site I was instantly sucked in and became a believer. I've tried to explain to my friends and a few of them have tried it, but it is frustrating for beginners when they come in with an expectation that it's going to be easy and then find out it's not as simple as post and instant success (for most). Not sure what the right pitch is to convince people to try it but without misleading them or giving an unrealistic expectation.
As far as recruitment goes, I think that selling the long-term potential of Steemit is the best approach. I've definitely found that selling it as "you can make a post that gets paid a thousand dollars" is not the way to recruit. It leads to unrealistic expectations, and disappointment. I also think that people joining up just to 'get paid' in general is not good. We want more people who can contribute to the site and community, not just write stuff expecting to cash out. People who see how awesome this Steemit idea really is, and get excited for the potential the future has to offer is what we should be going for.