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There is great Online marketing has been a major focus for many professional service firms over the past five years. Why? Online marketing is easy to measure and often cheaper than traditional marketing. However, there are still many offline marketing strategies that can help your company build and sustain its brand. Effective marketing strategies combine both offline and online initiatives to provide a multi-faceted, holistic approach. When used together, the offline and online marketing techniques can support and amplify each other's efforts. Let's now take a look at seven of most successful offline marketing strategies, and how you can incorporate them into your existing marketing strategy.