So we must compare this not to crypto fluctuations, but to other social media platforms.

It's just a reality tho that people will be more interested and traffic will spike and drop as the price moves.

So you can't just ignore that and pretend it's not an aspect of why the chart looks like that.

Like "look, the birds are all flying south, the north sucks!" and then it's like, well it has to do with weather getting cold. You can't just say not to consider that and assume the north has huge issues.

You might be right that retention is an issue. But I think you need different data, that chart is just overwhelmed by teh bubblez. Cheers, @pagandance