On spread the wealth, I am not sure exactly what you mean. But if you mean spread over many topics I think it has gone too far. I think steem trails has the right idea: Focus on key segments to get commenters/ voters on board. I think guilds will work but they should be organized around one or two marked (like guilds historically). One day we might need a awesome writer guild but I think you need 1m active users before you could organically support such content.