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It has been growing very fast during the past 2 months and I would expect it to continue with a busy September ahead!

I think it grew fast in May-June and has been declining since (you can see this with on-chain metrics, Google Trends and Google Analytics). Websites like Alexa seem to lag on actual traffic, I assume they are using moving averages or something similar.

You are right on Alexa, this is a moving average but on SimilarWeb it is raw data (number of visits) so it should be accurate in my opinion.
Thank you for the Upvote btw. I saw that your are going to SteemFest, enjoy for all of us ;).

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