Great question! Yes, she is, she is paid a percentage of the funds raised. The project creator
(in this case Jack) would have set the percentage on his campaign so the influencer (Jill) would know the potential amount she can earn. Check out the [live campaigns] on HyperFundIt to see this in action.
That potentially leads to serious ethical issues; for an influencer to be taking money from the projects they promote. What are you planning to address the ethical side of this?
That's absolutely true, what ethical issues are you specifically referring to?
We've considered some controversial ethical issues revolving around influencer marketing in general such as transparent and honest sponsorships. That's why we're very strict about influencers following FTC guidelines.
We will enforce our right to kick people off the platform for infringing on FTC guidelines. We're also looking to build in a review/reputation system where users can review influencers.
We also like to drive home the message of honesty and transparency in any way we can to all of our users this includes project creators (through posts or direct communications).
It's also important to keep in mind that most supporters will be able to see through an ingenuine influencer. This will not only lower their chances for success on our platform, deter project creators from working with them, but also lose their followers' trust.
I hope that answers your questions. Do you have any more ethical issues? Let us know so we can find a way to resolve them. We're very strict about our company's values so any bit of advice is greatly appreciated!
It is the issue of transparency that I'm referring to so it's good to hear you will enforce an expectation of transparency.
It's also important to keep in mind that most supporters will be able to see through an ingenuine influencer.
I don't think that's empirically true. The crypto market has shown that dishonest influencers can continue to abuse their influence for a long time, even after being shown to be dishonest. We have examples with various Steemians associated with BitConnect, and well known crypto influencers on Twitter and YouTube.
Great question! Yes, she is, she is paid a percentage of the funds raised. The project creator
(in this case Jack) would have set the percentage on his campaign so the influencer (Jill) would know the potential amount she can earn. Check out the [live campaigns] on HyperFundIt to see this in action.
That potentially leads to serious ethical issues; for an influencer to be taking money from the projects they promote. What are you planning to address the ethical side of this?
That's absolutely true, what ethical issues are you specifically referring to?
We've considered some controversial ethical issues revolving around influencer marketing in general such as transparent and honest sponsorships. That's why we're very strict about influencers following FTC guidelines.
We will enforce our right to kick people off the platform for infringing on FTC guidelines. We're also looking to build in a review/reputation system where users can review influencers.
We also like to drive home the message of honesty and transparency in any way we can to all of our users this includes project creators (through posts or direct communications).
It's also important to keep in mind that most supporters will be able to see through an ingenuine influencer. This will not only lower their chances for success on our platform, deter project creators from working with them, but also lose their followers' trust.
I hope that answers your questions. Do you have any more ethical issues? Let us know so we can find a way to resolve them. We're very strict about our company's values so any bit of advice is greatly appreciated!
It is the issue of transparency that I'm referring to so it's good to hear you will enforce an expectation of transparency.
I don't think that's empirically true. The crypto market has shown that dishonest influencers can continue to abuse their influence for a long time, even after being shown to be dishonest. We have examples with various Steemians associated with BitConnect, and well known crypto influencers on Twitter and YouTube.