Yes, branding is very important — especially when you are trying to build something for the long term.

I think that's one of the mistakes a lot of people here make; they don't see their content as contributing to any more than "their next payout." Which would be very wrong.

EVERY post we make is a "calling card" of sorts for our content that either makes someone inclined to come back in the future, and makes them inclined to ignore your future post.

The other thing we must pursue is differentiation. What unique little "something" does every one of our posts bring to people... even if someone doesn't know you by name, maybe they'll remember you by (for example) "Oh yeah, it's that cat that always leaves a little set of whiskers at the bottom of every comment!"

=^..^=