This looks promising indeed, but i think its quite a massive dip over the 4-5-6 July seeing that it is a global platform.
But I see no problem in reaching 1 mill users by the end of the year, as long as the system can handle the change in use so that it still keeps possible to find the content you are looking for!

PS: didn't see @soundlegion comment before after posting. But he has some good thoughts indeed.