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RE: Not everyone who has good content is equally good at expressing it. Solution?
You do have a choice: practice. Think of it this way.
If I were to ask you, assuming that you can't play the piano, to sit down at one and play Chopin's Nocturne in C# Minor; or to pick up a guitar and play the solo in Stairway to Heaven having never touched a guitar before, you'd think it unfair.
These people practised the sh*t out of their art-form to become as good as they are, and the same applies to anything you want to be good at. Athletes train at an insane level because if they don't, they'll under perform.
A lot of the top posts I've seen on steemit are from people who have written before, either on a blog or as a profession.
Don't be hard on yourself. Give yourself some time to learn the skill.
Thing is, one can learn by watching what others have done with their idea. Learning always happens with context. As time goes on, you would pick up the skill on your own since naturally you would want 100% of your profits. Or, you could do 80% of the work and get 80% of the profit, but since you're not 100% at your potential you could hire a proof reader and give them 20%.