I would not say all of it. It is social, so families and other social bonds form naturally. Considering money involvement, well... i can't blame them. Most of these guys have been here ages before me, so they have to take their premium. But i see a lot of effort from their side to curate and support new members. The way curation works now is not at it's best but hey look left top corner. It says beta. And some whales work pretty hard to compensate it with their time, which they are not forced to do at all. It is just hard to find that good content right now as it is a bit messy. And having in mind other alternatives.... facebook? Google? Insta... well facebook again. There is one whale in total there. And i love the community here. Would i do what i am doing here anyway if i am not paid? Absolutely. And of course it is incentive when you get even paid for that. Amazing. I could earn so much more doing other things, time wise, hence i am really sorry for these people who are doing posting just for the money. They must feel miserable.