Pros:

1. It prepares the kids for a future in programming
2. It can help parents pick a career for their kids from their response to the game
3. It teaches the kids how to think intuitively
4. They are easy to play even by the dumbest kid
5. It has a variety of games for the kids to choose from
6. It is supported by Big tech companies and might be a way to track young developers

Cons:
It is quite expensive for a struggling parent