The idea is really cool and sounds like something that Stephen Hawking would be interested in. Problem is, they don't offer much in the way of how the product is "actually" going to work.
Pros:

• The potential to better all of humanity
• It is built around the blockchain.
• Thinking big, the use cases are endless

Cons:

• Still in very early stages on the roadmap, seems vague
• Website looks very clunky
• No evidence that it will actually work.