This is cool and I see something like this being the future of wearable clothing. Clothing that can give you indicators and health tips to help you live a more productive life are great.
Pros:

• First smart clothing I've seen
• Built for all shapes and sizes
• machines washable, decent batter life

Cons:

• Although it says that it is comfortable to wear, I think I would need to try it first
• As with any new tech, it is going to be expensive.

This is a really cool product and also technology that could become more popular in the future, good find