Pros:

• pillow does not sag over time
• use of contouring air suspension technology
• no nasty fillers on the inside of pillow so the pillow does not accumulate dead skin on the inside
• very hygenic
• the pillow hold its shape overnight
• pillow creates a cradling effect on your head while sleeping
• ability to adjust the thickness of the pillow

Cons:

• the pillow is still in the development phase on Indiegogo despite them raising twice the funds they were hoping for