I'm glad that I took a look. If nothing else, just joining the mailing list if trend updates have value to you. Niche marketing, blogging, advertising. You do need to be mindful of context- relevance to what your specific audience(s) values if that is not obvious.

Consider other non premium, easy access trend data like Google Trends. It is useful (and interesting!) based on search metrics but they are known to skew the data they provide, leave out data types that are needed to gain a better understanding of what is actually going on.

This looks simple, basic but that is where you should start imo if trend data is needed for a project.