It really is amazing that so many problems with devices actually end up being a problem with the cables.

Pros:

• A cable with a reserve battery? Sign me up!
• Extremely high quality cable... so many Apple cables end up frayed.
• Crazy strong, I wouldn't be surprised if you could pull a car with the Kevlar cable casing.

Cons:

• They don't seem to have an iPad connector yet... totally not their fault since there is a lack of consistency between the iOS product range.