knowing you product lines and their features and benefits in sales and marketing management.

presenting the features and benefits fa a product the customer is an important of selling using good questioning discover the customer the salesperson the features the benefits of product feel will satisfy needs, therefore the important is that the salesperson current knowledge offerings presenting to customer.

a salesperson must work maintaining the product knowledge because products change, without good product knowledge cannot relate to the customer the differences between the products presents the product features and benefits, for instance;

• upgradeing the saleis important both for customer and seller of the product.

• upgradeing adding other products in the main purchase order enchance the value.

• upgrading thw sale by using knowledge of product features benefits to best of advantage.

objections of features and benefits in sales.

• the need for more information.

• lack of understanding.

• concern about performance.

• offer alternatives pointing out the benefits.

• counter the objective directly